Selling your home is one of the most important decisions you will make in your life. How much is it REALLY worth? How long will it take to sell? What do I need to do before I sell?
Choosing the right Realtor to guide you through the process is critical. The wrong choice can cost you time, frustration and money.
Invest the time necessary to make sure your Realtor is experienced, qualified and most of all trustworthy. Interiew your agent thoroughly. Ask for references and call them. Compare services. Remember, you normally get what you pay for. Don't be penny wise and pound foolish. One agent may charge $1000 or $2000 less in commission but spend little or nothing on marketing your home. That small savings in commission could result in your home selling for several thousands of dollars less than it could have.
When interviewing agents be sure to ask for a copy of their cancellation policy. Many agents simply will not allow you to cancel your listing regardless of the reason. It's important you know what your options are if you are not satisfied with the service you are receiving.
Our exclusive No Hassle Listing System is the finest, most seller friendly real estate service available. It is designed to keep the customer in control of the listing at all times - not the Realtor!
With our No Hassle Listing System you retain the right to cancel your listing anytime you like. No locked-in contracts here. If we're not doing our job to your satisfaction - FIRE US!
In addition, you retain the right to sell your home yourself, even while it's listed, and pay no commission. Most agents will charge you a commission even if YOU find the buyer for YOUR OWN HOME! That doesn't seem fair to us. If you did the job you hired us to do, why should you have to pay us? We can make this offer because we are confident that we will sell your home faster and for more money than you can.
Our 24/7/35 Marketing Program is one of the most extensive marketing campaigns you'll find. Your property will be advertised 24 hours a day/ 7 days a week both locally and internationally. We use cutting edge technology like interactive voice response systems, virtual picture tours, numerous websites including the most visited real estate site in Canada mls.ca, as well as traditional methods like the MLS service, print ads and full color property brochures. Your property will be exposed the largest number of potential buyers possible resulting in a faster sale and for the highest price possible.
Finally, our 100% Satisfaction Guarantee is designed to take any risk out of hiring the wrong Realtor. If at anytime you are not COMPLETELY SATISFIED with our services, you can cancel your listing with a simple phone call, no questions asked. Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don't, we don't deserve your business. It's that simple.
Why Should We List Our Home For Sale With You?
You should hire us for the same reason that hundreds of sellers have used us over and over again for more than 19 years. They know that they can depend on us to get them the most money, in the shortest amount of time, with the fewest hassles.
Our No Hassle Listing System offers benefits that the ordinary agent does not. Our program offers flexible commissions to put more money in your pocket, a cancel anytime policy, and the right to sell your home yourself and pay us nothing. Additionally, our average time to sell a home is nearly 2 times as fast as an ordinary agent.
Last year we helped over 75 people buy and sell. The average agent handles around seven sales a year. When hiring anyone to perform a job for you, experience should weigh heavily in that decision. Who really wants to be the surgeon's first patient?
Let's examine one of our program benefits; we allow you to cancel the listing at anytime. Most agents will not give the consumer this right. You might ask yourself why agents need to "lock you up" for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don't, we don't deserve your business. It’s that simple.
Why Should I Use a Team Vs. a Single Agent?
Because times have changed. No one agent can be everywhere at the same time. Let’s suppose an agent has a relocation buyer in town. For three or four days they have to be with just that one buyer, a dream scenario for the agent, but not so for you. They are unavailable to show your home, they are unavailable to get feedback on showings, they are unavailable to negotiate contracts or inspection reports and so on. Also, most agents are either great at people skills or great at paperwork. Rarely will they excel at both. Unfortunately, today’s real estate marketplace demands that the agent possess all of these skills.
We offer a team of trained professionals who each specialize in a specific area of the home buying and home selling process and who work collectively to serve our clients. As a result, we can offer a higher degree of skill, expertise and care to our valued clients. After all you wouldn’t go to a general practitioner for heart surgery would you?
I heard there are limited service agents who charge less. Why shouldn’t I hire the cheapest agent?
Sellers don’t need an agent just to sell their house. They need an agent to sell their house for more! If your property would sell for the same price no matter who sells it – it probably would be in your best interest to sell the home yourself. In that case, why pay any agent?
The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even looking for “comps”) and experts at creating the greatest amount of exposure of your property.
Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us and with absolutely no pressure whatsoever. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and reactions to another agent. That can cost a seller money.
Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so.
In addition to these points above, with our sliding scale commission our fees in many cases are even less than the limited service broker.
What about local “commission free” companies?
Most commission free firms are local companies who provide an advertising service such as a website. They are not educated, trained or licensed to provide professional real estate advice. If you want to sell your home privately these companies are worth considering. The mistake many people make is to assume their home will sell for the same price regardless of who sells it. Studies have shown that homes sold through a professional Realtor sell for an average of 16% more than those sold privately.
The reason is that the most serious buyers-those who have sold their present home or those transferred into town-typically go to work with Realtors and are willing to pay for the convenience and security of dealing with a licensed and insured real estate brokerage. Bargain hunters and casual lookers, however, will typically look at private sellers as their goal is to save the same commission the seller is trying to save. They have no urgency and their primary motivation is to save money by buying below market value.
Why do your homes sell so fast? Do you price them too low?
Absolutely not. Many of our listings sell at full price. We make it our business to know the market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell 2 times faster than the average agent because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing,accessibility and agent choice all affect a home’s time on market.
If we list with you, will my home be on the Internet?
Absolutely! We are an industry leader in internet marketing. Your home will be advertised on 6 separate websites including the most visited real estate site in Canada www.mls.ca. We offer an extensive virtual picture tour that includes several high quality interior and exterior photos. We also send out a “new listing” email with details of your home to over 1200 prospects on our email database. We track all our internet traffic and will advise you as to the activity on your property.
If we list with you, will my home be on the Multiple Listing Service (MLS)?
Again, absolutely! Any agent who does not place your home on MLS is doing you a huge disservice. With over 2800 agents in the Edmonton area. It is important to tap in to that agent base of buyers. Also, if you are not on MLS you cannot appear on mls.ca the number one real estate site in Canada.
How long does it take to get my home on the market?
Once we have a signed listing agreement and a spare key, we can have your home on the market within 24 hours. However, it usually takes a day or two for the sign company to professionally install the sign.
How long is your listing agreement for?
For ease of paperwork, we typically use a four month period. But remember, unlike most agents, you are free to cancel anytime.